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Our Services > Community Safety Advice > Road Safety > Rural Roads: Country Roads 2010 Campaign

This campaign includes a series of television and radio adverts that focus around the following statistics for Road Collisions in Scotland:

Facts and figures:

• 9 out of 10 Scottish drivers regularly drive on country roads
• 3 out of 4 fatalities happen on country roads
• 2 out of 3 of those killed or seriously injured in country road incidents are the driver
• 55% of those killed or seriously injured in country road incidents were travelling at an inappropriate speed for the conditions
• 40% of collisions involve single vehicles
• A higher proportion of collisions occur at the weekend (Fri to Sun)
• The two most common causes of fatal country road collisions are due to loss of control and inappropriate speed (travelling too fast for the conditions or exceeding the speed limit)

In addition, the website contains information on the number of fatal and serious collisions (between 2004 and 2008) within each of the five Local Authorities that make up the Lothian and Borders area.

The information provided can be split up into the following categories:

• Year | Gender | Age | Mode of Transport | Day of week and Time of day